MUSIC VIDEO PITCH


Introduction


Clementine and I prepared a pitch, presenting our ideas for our music video to the class. By the time we made our pitch, we had decided on a song by Fiona Apple, called 'Under the Table' from the album 'Fetch The Bolt Cutters'. We decided on this song as the lyrics left some interpretation for an interesting narrative, and we both liked the pace and sound of the song. We used our padlet full of initial ideas to create a slide showing our inspiration. We also made a mood board to show some of our concepts for imagery. Clementine and I also made a slide dedicated to 'our vision', so that the class could understand what we were trying to create. The purpose of the pitch was so that we could get feedback and constructive criticism before we started in-depth pre-production.


Pitch



We based our ideas on the lyrics featured in the chorus, "Kick me under the table all you want, I won't shut up". This inspired the concept of a relationship where the man is using his girlfriend/wife as a trophy partner, and does not value her opinion. One concept, was that the opening shot should be on the couple at a dinner party, and the husband tries to get her to stop talking by kicking her under the table.


From the start, Clementine and I wanted to experiment with different visuals, and we had been inspired by a few different clips. One source of inspiration was from TikToks produced by the influencer Anna Sitar. She has posted music-video style Tiktoks which we linked on our padlet.

Building on our initial idea, we wanted to incorporate the effect of a reflection in a mirror not matching the characters movements. This inspired the idea of two realities, one where the female protagonist stands up for herself, and one where she follows her husbands ques to be quiet.

Another piece of interesting imagery we wanted to experiment with was the use of a projector, inspired by projector photography. One idea we will potentially use is using the projector to display the inner thoughts of the character which would run across her face.


Class Feedback

Once we presented our pitch to the class, we got some useful feedback. We were told that our narrative idea was good and matched the lyrics of the song well. Some of our classmates had some ideas on how to film the more creative shots we had imagined, which was extremely useful as it gives us something to try out on production day which is coming up soon. They expressed some concern over filming the spinning camera transition, inspired by the music video for another Fiona Apple song, 'Across the Universe'. However we did receive some ideas on how we could achieve the shot.

We also were given some ideas that could build on our theme of using reflection, such as trying to film the reflections in a puddle. To link it with the rest of the footage, a classmate suggested filming the reflection of red wine, which had been spilled on the table. Clementine and I liked this idea, as it would represent self-reflection on the characters emotions, but also the conflict in their relationship.

Teacher Feedback


Alongside some feedback on our ideas, our teacher gave us some examples of similar work to look at for inspiration.

Similar work

The Beautiful South - 'A Little Time'


PJ Harvey - 'Good Fortune'

PJ Harvey - 'Down By The Water'

PJ Harvey's work can be looked at while considering the representation of our star.




  Beyonce - 'If I Were A Boy' 

Beyonce's music video contains scenes that are similar in its representation of the relationship.

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