TARGET AUDIENCES

 

Introduction

To help determine our target audience, Clementine and I interviewed various people from our school, ages 17-18. We aimed to gather data on how people consume music, where they discover new songs, and what sort of music they enjoy. We did this to discover what sort of people would consume our product, and gouge whether our ideas for the music video were conventional or not.

Method

We started by gathering a random selection of people who did not take media studies and had no prior knowledge of our project to avoid biased answers. Using a prepared set of questions, we recorded their responses. First, we asked them the following questions:
  1. How do you consume music - (Stream, purchase etc). When do you listen to it?
  3.  What sort of music are you into?
  4. How do you hear about new music - how does it enter your life?
We then played them a clip from our song. For different groups of people we played different parts of the song, so we could observe how this effected their answers. Following the clip. we asked them another set of questions based on the extract from the song.
  1. What genre do you think this song is?
  2. What type of audience do you think it would attract?
  3. What expectations would you have for a music video - what would you imagine the video to look like?
We then compiled our results into a video.

Interview


Conclusion

From the answers we received, we were able to conclude that our main target audience would be of a younger age - mostly fitting within Generation Z (born between 1997-2012). Most people placed the song within grunge and alternative pop/rock, which fit with our predictions. This has directed us towards songs of a similar genre that we can analyse for idea to place within our own music video. When asked to picture a music video, our participants produced ideas that were quite similar to ours, with related themes and imagery. This suggests that our ideas are within conventional expectations for music videos within this genre. Overall, Clementine and I have a better understanding of our target audience and expectations of the music video that would accompany this song.

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