Olivia's Media Blog

  Introduction Clementine and I decided to make Instagram pages, as it is a modern media form that artists use frequently to connect with fans. We created 9 posts to promote the release of our album, and for the music video we created for one of the songs. Before creating the page, I created a list of things I wanted to include, and intentions for each of the posts. I wanted to include at least 1 post building anticipation for an announcement, to encourage engagement with fans and to create curiosity so they would return to the social media page Create a post announcing the drop of the album Create a post announcing the early release of a song from the album - I wanted to differentiate the song we created a music video for by doing a surprise release a little earlier than the album Create a preview of the music video to generate excitement Show a preview of the digip...

  Final Product To create the final product we combined all the edited pages and placed it onto a digipak template, as if it were for an actual product and we were going to print it out. On the left is the template I used, and on the right is the final product. In order  to show off the final product, I also edited the images to show what the final digipak would look like if it was printed off. This was done using an app called sketchbook, which is intended for digital drawing but I discovered it is also very useful for manipulating images.

  Selecting Photos and Editing  From the photos taken during the photoshoot, we selected our favourite pictures and imported them into a website called Canva. Although photoshop also would have worked for this task, I am much more familiar with Canva and it can also perform a variety of tasks that we used for the creation of our digipak. Front cover Having already decided the name of our artist and album, making the front cover was quite simple. We also already had an idea of where we wanted to place the text due to the creation of a mock-up of our digipak. The only decision we had to make was on the font of our text, we ended up going for a simple but bold font that didn't take away from the rest of the cover. Inside cover Clem...

  Test Shoot Initially, Clementine and I created a padlet to map out ideas of what we wanted our digipak to look like. We started with brainstorming for the front cover, as this is the most important in terms of representing our artist. In order to coordinate our ideas, Clementine and I did a test shoot to experiment with what worked and what didn't, and to get an idea of what background we wanted to use. This also meant we knew what we wanted to accomplish going into the photoshoot, so we didn't waste Lucy's time. We used these test photographs to also do a mock-up of our digipak. Clementine and I sat down and discussed what we wanted to include, and how we should format our text and other features. This really helped us as it also gave us some ideas for adjustments to make when taking the official photographs.  We used the initial planning stage to come up with a name for our artist and album. For the artist's name we ...

Introduction Album covers are used to add to the representation of the artist, and also to help build an expectation for the contents of the album. Often they are quite minimalistic, with portrait photos of the star to build on their identity and to clearly associate their presence with the music being listened to. Clementine and I looked at a range of album covers from within our genre, along with some other examples to gain some inspiration for our own digipak, and to see what was conventional. Below are some examples of portrait album covers, that reflect the the music contained in the albums. General Album Research The examples below show how the music match the emotions depicted on the album cover, giving the listeners insight into the album. Billie Eilish's album is a medium close-up of the artist, as she stares off into the distance. The album is described as 'subdued pop', and reflects on Eilish...

  Final Product This is Clementine and my final music video for the song 'Under The Table' by Fiona Apple. It features our artist Luci, from our album 'Projection', and stars Lucy Churcher and Vedaant Jean Paul.

  Introduction Clementine and I wanted to use costumes to consolidate the portrayal of our characters. Initially we wanted to play into traditional gender roles, to reflect how Lucy's opinion isn't valued as she sits at the table, and to add to the toxic nature of the relationship portrayed. Similarly, we wanted the female extras to also wear feminine costumes. In order to fit the dinner party scene that we imagined, the clothing also had to be relatively formal. We allowed the extras to choose their own clothing, and they sent us pictures before the day of filming so that we could approve them. Lucy's Outfit Lucy's outfit was a floral blue dress, fulfilling the feminine representation. We also emphasised her femininity by starting out the video with her applying makeup. This creates a persona that Lucy adopts during the dinner party. However as she is mistreated, and her anger grows, she is stripped of the persona. Along with using the projector imagery to represent he...

  Characters Female lead Male partner  Extras Options Because we decided to include the performance within the narrative, our casting choice was important as our female lead would also adopt the role of our artist. Originally we were considering one of Clementine's friends, Miyuki, who had expressed interest in being in our video. This worked well for us, as they had the right look we wanted our artist to have. They also study fashion design, so this would have been an advantage with costume planning and makeup. As they don't go to the same school as us, it was harder to communicate and we had to rely on messaging online. This meant there was a delay when we checked if they were free for filming, and led to having to postpone shooting quite a few times. Eventually, we found that we had conflicting schedules and had to find another actress to be our performer.  Lucy Churcher and Vedaant...

  Editing Clementine and I began editing as we filmed, so that any complications with filming wouldn't hold up the process of putting together the final product. After each shoot, we reviewed the footage, marking our favourite clips. This made it easy to come back to the best shots, and drop them in. As we had created a rough plan for what footage should go at each point of the song, organising the clips was easier. Once we filmed the projector clips we dropped them in approximately where we planned, aligning the lip-syncing with the correct parts of the song. This meant that even if we replaced the clips with a shot from another scene, we could at least see both options and wouldn't have to spend time aligning the lip-syncing later on if we chose to use the footage. As we dropped in footage from other scenes, we left the projector clips where they were. Instead of replacing what was already there, we layered the clips so that we could easily switch back to how it was before wi...

Introduction After finishing our rough cut , Clementine and I asked the class for feedback. We had a group showing of the music video before listening to their ideas to further improve our product. While we were listening, I noted down some of the key suggestions so that Clementine and I can come back to them. Some of the points of improvement were things we had already noted down and plan to improve, but overall receiving an outside opinion was very helpful - because sometimes it can be hard to recognise small details that need to be fixed in your own work. Areas for improvement In order to show the rough cut we had to decide on a point to stop editing, although the product is still incomplete. Once we had dropped all the clips in and no longer had any gaps, we chose to ask for feedback before doing any further editing, despite still having areas of improvement. Listed below are some of main areas of development that we are aware of, altho...