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LOCATION SCOUTING

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  Introduction Clementine and I were looking for two key locations for the music video to take place in. We drew inspiration from scenes in Fleabag (2016) and Taylor Swift's music video All Too Well: The Short Film (2021). We decided on filming the two parts to our film in a kitchen and dining room, and in order to film a shot we had in mind they would have to be connected. At first we considered using the school cafeteria as a location for the dining room, as it could be made to look like a restaurant setting, however we realised that in order to have the characters arguing in the kitchen it would have to be filmed in a home environment. Our main requirements was somewhere dark with warm lighting, so we could create an intimate dinner party scene. The clear next step was to evaluate the rooms in our houses. Inspiration Kitchen ...
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GENRE RESEARCH

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  Introduction In order to understand our target audience and the conventions of our genre, we did some research to better prepare us for the task of creating our music video. With the help of interviews conducted to discover our target audience, along with sources online, Clementine and I determined that the song we selected fits into the 'alternative genre'. This a broad definition with various sub-genres, despite online sources varying, 'Under the Table' more specifically fits in to 'alternative pop/rock'. Origins Above are some artists that are considered alternative. The alternative pop/rock genre was originally influenced by late 1970's punk-rock, and is a term used to refer to music that is distinctive from mainstream or commercial pop or rock music. Merriam-Webster defines alternative music as "music that is produced by performers who are outside the m...
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TARGET AUDIENCES

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  Introduction To help determine our target audience, Clementine and I interviewed various people from our school, ages 17-18. We aimed to gather data on how people consume music, where they discover new songs, and what sort of music they enjoy. We did this to discover what sort of people would consume our product, and gouge whether our ideas for the music video were conventional or not. Method We started by gathering a random selection of people who did not take media studies and had no prior knowledge of our project to avoid biased answers. Using a prepared set of questions, we recorded their responses. First, we asked them the following questions: How do you consume music - (Stream, purchase etc). When do you listen to it?  What sort of music are you into? How do you hear about new music - how does it enter your life? We then played them a clip from our song. For different groups of people we played different parts of the song, so we could observe how this effected their an...
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