Introduction In order to understand our target audience and the conventions of our genre, we did some research to better prepare us for the task of creating our music video. With the help of interviews conducted to discover our target audience, along with sources online, Clementine and I determined that the song we selected fits into the 'alternative genre'. This a broad definition with various sub-genres, despite online sources varying, 'Under the Table' more specifically fits in to 'alternative pop/rock'. Origins Above are some artists that are considered alternative. The alternative pop/rock genre was originally influenced by late 1970's punk-rock, and is a term used to refer to music that is distinctive from mainstream or commercial pop or rock music. Merriam-Webster defines alternative music as "music that is produced by performers who are outside the m...
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