AUTUERS

 

Introduction

In order to understand different styles and influences within the filming of music videos, we looked at examples from some well known autuers, such as Chris Cunningham, Spike Jonze, Michel Gondry and Paul Thomas Anderson. I chose to look at more of Michel Gondry's work, as I liked his style within the music video for 'How Are You Doing?' by The Living Sisters. Along with directing music videos, he also has experience with directing short films which is especially useful as I haven't made a final decision on whether to create a music video or short film for my coursework.


Michel Gondry

Michel Gondry is a French Filmmaker, who won an Academy Award for Best Original Screenplay for his role in writing and directing the film Eternal Sunshine of the Spotless Mind (2004). His career took off after directing the music video 'Human Behaviour'  by Björk. The techniques he experimented with in his music videos, later reappeared in his films. He has directed feature films, short films, documentaries, music videos and advertisements, making him an excellent example to analyse. Gondry has worked with well known artists, such as Kanye West, Rolling Stones and Radiohead. His career started with creating music videos for a French rock band, before he was noticed by Bjork and his career took off. He has said that one his main sources of inspiration was the film le voyage en ballon (1960), however he has also drawn inspiration from the work of Spanish filmmaker Luis Buñuel. Gondry specialises in emphasising emotion in his work, which is credited for making his career so successful.


Artists Work



The music video was nominated for 4 awards at the 2002 MTV Video Music Awards and won 3 of them - Best Visual Effects, Best Editing and Breakthrough Video
The video drew inspiration from Starmaker (1975), and received a lot of media attention for its groundbreaking effects

Many magazines and reviews, including Rolling Stone magazine, placed the video in their 'Top 100 Music Videos'. Pitchfork Media placed the video at number 14 on their list, The Top 50 Music Videos of the 2000's
Nominated for Best Music Video at the Grammy Awards, the entire music video was shot in one take


Visual Styles

Michel Gondry is well known for his experimentation with image manipulation, and his music videos contain techniques such as stop motion and video cloning. However, a lot of the effects are also created using stagecraft. For example, the music video for 'Lucas with the lid off' was shot in one take, and there was no post production involved in the transitions. Because of Gondry's tendency to experiment with mise-en-scene, although he reuses similar techniques in different videos (such as stop motion), the visuals styles can vary throughout the videos.

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