DECISION TIME

 

Introduction


Over the last couple of weeks we have done research into music videos and short films, so that we could make an informed decision on which we wanted to do for our coursework. Today we had to make a decision on which project to pursue. Since I am working with a partner, Clementine, we made the decision together.

Decision

Clementine and I decided to work on the Music Promotion Packet project. This was predominantly because we have worked on short films in the past, and wanted to try something new. Music videos don't have a defined narrative structure which most short films follow, which allows for more creative freedom. Music videos are short and engaging, often to help promote a song. They can be more liberal with their use of imagery and cinematography, which will allow Clementine and me to be more experimental. This will also provide a good opportunity to try out different techniques that aren't conventionally used in short films. Additionally, I found the task of building a social media page for an artist appealing as I haven't had the chance to promote an individual, and I am interested in how social media can be used as a promotional tool.

We have been considering multiple options for our song, but our top choice so far is 'Under The Table' by Fiona Apple.

Comments

Post a Comment

Popular posts from this blog

LOCATION SCOUTING

Image
  Introduction Clementine and I were looking for two key locations for the music video to take place in. We drew inspiration from scenes in Fleabag (2016) and Taylor Swift's music video All Too Well: The Short Film (2021). We decided on filming the two parts to our film in a kitchen and dining room, and in order to film a shot we had in mind they would have to be connected. At first we considered using the school cafeteria as a location for the dining room, as it could be made to look like a restaurant setting, however we realised that in order to have the characters arguing in the kitchen it would have to be filmed in a home environment. Our main requirements was somewhere dark with warm lighting, so we could create an intimate dinner party scene. The clear next step was to evaluate the rooms in our houses. Inspiration Kitchen ...
Read more

GENRE RESEARCH

Image
  Introduction In order to understand our target audience and the conventions of our genre, we did some research to better prepare us for the task of creating our music video. With the help of interviews conducted to discover our target audience, along with sources online, Clementine and I determined that the song we selected fits into the 'alternative genre'. This a broad definition with various sub-genres, despite online sources varying, 'Under the Table' more specifically fits in to 'alternative pop/rock'. Origins Above are some artists that are considered alternative. The alternative pop/rock genre was originally influenced by late 1970's punk-rock, and is a term used to refer to music that is distinctive from mainstream or commercial pop or rock music. Merriam-Webster defines alternative music as "music that is produced by performers who are outside the m...
Read more

DIGIPAK - FINAL PRODUCT

Image
  Final Product To create the final product we combined all the edited pages and placed it onto a digipak template, as if it were for an actual product and we were going to print it out. On the left is the template I used, and on the right is the final product. In order  to show off the final product, I also edited the images to show what the final digipak would look like if it was printed off. This was done using an app called sketchbook, which is intended for digital drawing but I discovered it is also very useful for manipulating images.
Read more