Olivia's Media Blog

Production Day This week, Clementine and I were given a Production Day to experiment with different techniques and concepts we had for our music video. We took the feedback we received from the class and used it to decide which shots we should try out before filming. We planned out a structure for the day to ensure we used our time effectively, splitting our time up into five 1 hour periods. We dedicated each slot to a different shot or technique we wanted to try. Experiment 1 Clementine and I plan to project images and words onto our character to reflect inner conflict. This was inspired by projector photography that we had seen online. We used one of the film studios and a normal classroom projector, and we took it in turns to stand on a chair so we were the correct height. We first attempted to project text onto Clementine. We chose a lyric from the song and I typed out the words so that it was repeated across the screen. This worked quite well however we discovered that there wasn...

  Introduction On the 30th September we were given a day off timetable in school, and were allowed to book equipment to experiment with techniques and technology we plan to use in our coursework. To make sure we used our time effectively and tried out all our essential shots, Clementine and I made a plan on how to spend the day. Typically a school day is made up of 5 lessons, so we dedicated each of these hour long periods to a different technique.  We had a few shots that we knew we wanted to try out: A spinning transition to represent the characters two personalities Capturing a reflection in a puddle Using editing to make the reflection in a mirror not match the movement of the character Using a projector to display images over the character for dramatic effect Keeping these techniques in mind, we made a structured plan for the day, designating an hour for each shot. For shots that would take less time, we designated time to review the footage or reshoot anything that wasn'...

Introduction In order to start planning for our music video, Clementine and I identified the music genre of the track we have chosen, and did some research into the codes and conventions of the genre. We had placed the song "Under The Table" in the alternative genre, perhaps alt-rock or alternative/indie. When we conducted our target audience research  , our participants came to a similar conclusion with most placing it as alternative pop/rock. We used this to look through music videos of similar artists and tracks, so we could decide from there whether we wanted to make a conventional music video or try something more eclectic. Research Clementine and I decided to start with artists similar to Fiona Apple. Conveniently, on the digital music service Spotify, there is a feature that allows you to explore different artists. Under Fiona Apple's profile, there is a section labelled "Fans also like", which provided some related artist...

  Introduction To help determine our target audience, Clementine and I interviewed various people from our school, ages 17-18. We aimed to gather data on how people consume music, where they discover new songs, and what sort of music they enjoy. We did this to discover what sort of people would consume our product, and gouge whether our ideas for the music video were conventional or not. Method We started by gathering a random selection of people who did not take media studies and had no prior knowledge of our project to avoid biased answers. Using a prepared set of questions, we recorded their responses. First, we asked them the following questions: How do you consume music - (Stream, purchase etc). When do you listen to it?  What sort of music are you into? How do you hear about new music - how does it enter your life? We then played them a clip from our song. For different groups of people we played different parts of the song, so we could observe how this effected their an...